I am not a salesman, but I've had some training and my current position requires some selling skills. So if there is one thing I have learned about sales -it's 'confidence sells'.
I had a perfect example of this the other day at Gateway Shopping Centre. I have neck trouble and have been checking out the Tempur pillow as an option to combat this. After looking at their site, downloading a R250 voucher, and seeing the only shop they have in KZN is in Gateway, my wife and I went to have a look and get advise. We knew they were not going to be cheap, but hey can you put a price on a good nights sleep and vertabrae correction?!
When we got to the shop there was one salesman and quite frankly the guy didn't seem to have any training or product knowledge (and all they sell in the shop is their 'unique' pressure sensitive latex beds and pillows). He actually informed us of the knock offs next door at the Glo-Mail shop, as we didn't even know there were any before. The tempur pillow was R 1500 and the imitation was R349. Guess which one I bought.
I know it's not the same and probably won't last nearly as long, but the salesman at Tempur gave me no reason to choose his product over the one that was a quarter of the price. Guaranteed that store could be making a lot more money if they spent more time on training and staff development. And to add to this when I filled out my details for the voucher, I was advised that a consultant from the Gateway store would get hold of me and I am still waiting. Comfort-Pedic pillow seems to be doing the job. Thanks for saving me some money Mr Salesman.